(SOLD) genuine (unused) Anya Hindmarch “I’m Not A Plastic Bag”

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A symbolic bag that made fashion history. If you had one or can’t even get your hands on one back then, this kept-unused piece is for you!

The I’m Not A Plastic Bag tote was designed by Anya in 2007 as part of a collaborative project with Antidote and global social change movement We Are What We Do (now known as Shift). After thousands of people queued to purchase the tote from Sainsburys (80,000 on launch day), the project garnered huge press coverage globally, ignited the debate around the use of plastic bags and contributed to the eventual decision to charge for plastic bags in the UK.



  • 32 x 32 x 19 cm (Length x Height x Depth)
  • Linen beige cotton canvas with dark grey trimming.
  • Stitched ” I’m NOT A Plastic Bag” slogan.
  • Sturdy woven rope top handles.
  • Structured base.



Attachment (s): bag only.

Unused condition, light storage marks.