For Gucci collectors who know! This “New Jackie” collection was created by Frida Giannini for Gucci spring 2009 runway. This incredible piece was retailed for about RM13k back in 2009/2010 (almost the price of Chanel flap in the same era)!
Frida deconstructed and enlarged the classic version and made this “New Jackie“. Bamboo tassel and whip stitching give the bag a rugged but relaxed Bohemian-chic look. Be it by the top handle or short strap, it sits effortlessly still on shoulder.
The Guccissima monogram leather is made of hard-wearing cowhide leather which has been specially treated to a rocky “washed” texture. The rugged high-fashion style is further complemented by bamboo details, linen canvas interior and light-gold hardware.
Slightly smaller than the current large Jackie bag, this bag is extremely spacious inside. In an earthy neutral colour, this maxi-style hobo bag can be carried unisex.
The concept of Gucci Jackie bag traced back to the 1950s (the same era Hermes released their Trim hobo bag), the bag was made famous by the former first lady, Jacqueline “Jackie” Kennedy. This hobo-style bag was often spotted on her in different sizes, materials and colours.
Being with one of most-photographed women of that era, this Gucci bag quickly became a classic. Gucci eventually renamed it as the Jackie Bag in honour of Jacqueline Kennedy.
On Gucci timeline, the Jackie bag was first revived by Tom Ford in 1999, briefly by Frida Giannini in 2009 and most recently by Alessandro Michele in 2020. Fashion comes and goes, but a classic piece with heritage like Jackie Bag, stays timeless to the house and recreates new legacy in every generation.
True to its original 1960s silhouette, this Jackie hobo bag slouches elegantly and casually. Buckled top handle with a deep, curvy drop to the bag’s opening.
- Gucci’s bamboo details on lock and tassels.
- Guccissima monogram emboss on leather.
- Durable cowhide leather in rugged grain texture.
- Whip stitch trim details around the bag.
- Flat leather handle with adjustable buckle.
- Detachable short shoulder strap.
- Curvy opening with piston-lock buckle.
- Light gold tone hardware.
- Interior zip pocket.
Retail price was approx. RM13k back in year 2009/2010.
Attachment (s): dust bag, shoulder strap and booklet.